Rio 2016

Done in partnership with Dupla Design

As part of the Branding & Design team I was responsible for leveraging the brand guidelines and to lead the art direction for all design deliverables for the Rio 2016 Games, promoting brand awareness, developing a set of brand standards featured on manuals, and establishing design and brand strategy rules for licensed products.

Working at a fast-paced environment in close contact with the Design Director and C levels, I lead workshops, created outstanding presentations, automated content to fill a 300+ pages pocket Spectator Guide in 3 languages and shipped mockups for custom participant country delegations apparels and illustrated pins.