Learn more about Xello
Xello is a K-12 online program that helps students build actionable plans for their future through relevant pathways based on their personality, skills, and interests. Their main buying audience are district leaders and counselors, so their brand should reflect that.
As part of a small, tight-knit team, I had a big impact on creating a new robust and consistent visual language across all selling point media, including a new website with a more functional contact sales form and a better displayed information on how the platform works which hanked the company at a higher level in the market.
I implemented the use of real life product screenshots to sell the main features of the program, I created a set of landing pages with creative downloadable ebooks and also did a great work for social media ads with animations to stand out from the competitors. I also lead the strategy for high standard presentations to help grow and scale the business across North America and UK markets.